How do WeChat advertising cards work?

Audience Cycle from WeChat Channels to WeCom (Source: 36KR) Businesses can also integrate WeCom advertising cards into promotional live-selling videos on WeChat Channels. When users click on these entry points, they’ll be redirected to a chatbox, where they can talk directly to the brand’s sales associate.

How to create a WECOM (WeChat work) account?

After email verification, the admin can send invites to employees through their contact numbers or work emails. Another way to sign up for a WeCom (WeChat Work) account is through logging in via your brand’s official WeChat account. Just tap on the enterprise option and follow the next steps.

Does WeChat block content from other social media and e-commerce platforms?

In addition to external links linked to kind of content listed above, WeChat also blocks content from some other social media and e-commerce platforms. Usually, links from these platforms can’t be opened within WeChat. Instead, the user will be asked to open the link in another browser like Safari or Chrome.

How does WeChat Pay work?

Using WeChat Pay, companies can collect payments from customers, process financial transactions with partners, and even distribute employee salaries without needing to switch to other applications. It also automatically handles currency conversions whenever a payment comes through.

Should luxury brands open WeChat Official accounts in China?

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms.

Are WeChat rules a problem for brands & marketers?

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives.