Are WeChat rules a problem for brands & marketers?

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives.

What is state grid electric vehicle service co's joint venture?

[Photo/Xinhua] State Grid Electric Vehicle Service Co, a unit of State Grid, set up a joint venture with China State Construction Engineering Corp on Friday to further tap the potential of China's smart charging network for new energy vehicles.

Should luxury brands open WeChat Official accounts in China?

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms.

Which e-commerce platforms are blocked on WeChat?

Taobao and Tmall are the largest e-commerce platforms in China. However, links to both platforms are blocked on WeChat because they are both operated by Alibaba Group, Tencent’s major competitor. Toutiao is a news aggregation platform that recommends news to individual users based on artificial intelligence that analyzes their preferences.

Should luxury brands care about WeChat?

Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. WeChat supports direct links to some other e-commerce sites, including but not limited to JD.com, VIP.com, Dangdang, Pinduoduo, Chuchujie (楚楚街), Xiaohongshu, Weidian and more.

Is WeChat the most important mobile app in China?

WeChat is without a doubt the most important mobile app in China and it has already successfully penetrated the daily life of almost everyone in the country. Although WeChat is continuously improving their user experience, from a digital marketer’s perspective, there’s still a long way to go.