Is Douyin a good e-commerce platform?

Douyin’s e-commerce statistics underscore its prowess as a sales-generating platform. In 2022, Douyin reported that its e-commerce revenue exceeded $69 billion, recording a 25% year-on-year growth. Live-stream shopping sessions on the platform frequently attract millions of viewers, with some sessions reaching up to 50 million concurrent viewers.

How many Chinese people use Douyin & TikTok?

As of 2023, Douyin boasts an impressive 746.5 million monthly active users, placing itself as the second most popular Chinese app, just behind WeChat (with 1.3 billion users). It’s forecasted that by 2025, the number will grow up to 835 million Chinese TikTok users.

Who is Douyin EC global?

Ten years after the first wave of global brands joining traditional e-commerce platforms in China, Douyin EC Global is now assisting brands to succeed again in the new era of omni-channel and interest-based e-commerce.

What kind of content does Douyin offer?

Douyin’s content landscape is as diverse as its user base, with a plethora of content categories to explore. Some of the most popular niches include beauty, travel, and food, where creators offer insights, tutorials, and mouth-watering experiences.

Does Douyin have a strong online retail market?

Douyin is witnessing a consistent year-over-year growth in online retail sales, creating lucrative opportunities for global brands to tap into trending sectors within this market. Men’s Skincare on Douyin: There's a notable surge in this category, with sales of men’s makeup on Douyin increasing by 365% in the first half of 2023.

What are the best practices for Douyin marketing?

Best Practices for Douyin Marketing: Douyin is evolving into a social e-commerce platform. Focus areas: Branding, live-streaming, e-commerce. Brand Image and E-reputation: Create an official account, use Professional Generated Content (PGC), and engage with KOLs for brand awareness.