How do you write a product description?

To write an effective product description, follow these steps: Know your audience: Understand who your ideal customer is and what they care about. Use language and terminology that resonates with them. Highlight benefits, not features: Explain how your product can solve a problem or enhance the customer’s life.

What makes a good product description?

Beyond a list of product details or features, descriptions tell a story about what makes a product special and persuade customers to make a purchase. Product descriptions can vary in length, style, and format, and may be written in a brand’s unique voice.

How to write a good ecommerce product description?

One last prospect tip: remember to choose a target persona for each product description on your ecommerce site. Your different products are going to cater to different buyers. So, identify who can benefit from the particular product you’re working on, then speak to that unique person in your description (that’s the next step).

How do you make a product description a must-buy benefit?

This is something you can help them see in your product descriptions. And an easy way to do that is to frame product features and relevant information as must-buy benefits. For example: Take Welly.

How do I Make my product descriptions more skimmable?

Icons and graphics are another way to make your product descriptions more skimmable, without cutting back on key info. Goodr, a humorous and sporty sunglasses brand, does a particularly good job with this. Click on any pair of sunglasses and you’ll see icons that immediately help you figure out: Is this the right pair for what I do?

How long should a product description be?

They’re usually no longer than 300 words. If you need to write a longer product description, such as for a highly technical product, consider linking to product manuals or adding other sections to your product pages, such as a reviews section, sizing chart or specifications section.