How does Douyin promote the Chinese state's political agenda?

Using the app walkthrough method and a content analysis of over 800 videos collected from the Positive Energy section of Douyin, this study explores how Douyin promotes the Chinese state’s political agenda by promoting a new form of playful patriotism online. No potential conflict of interest was reported by the author (s).

Does Douyin promote positive energy?

By June 2018, over 500 Chinese governmental accounts on Douyin had promoted positive energy in videos, and the content was viewed over 1.6 billion times. Douyin even created a separate trending section, Positive Energy, for videos that promoted the dominant state ideology. This study argues that the Positive Energy feature on Douyin is significant.

How does the Chinese state make Douyin users feel its presence?

The Chinese state makes Douyin users feel its presence through a new form of techno-nationalism: the promotion of trending #PositiveEnergy videos. Positive energy (zheng nengliang) has been employed in the political discourse of China frequently since 2012 (Yang and Tang ).

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Is Douyin a mobile video platform?

Douyin, a mobile short-video platform, was first released in China in September 2016 by the Chinese tech giant ByteDance. It has recently become one of the most successful short-video platforms in